Cases in Marketing Financial Services

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Business & Economics
Cases in Marketing Financial Services

Cases in Marketing Financial Services

Name: Cases in Marketing Financial Services
ISBN: 9780750606615

Christine Ennew, Trevor Watkins, Mike Wright

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Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions

الفئات:

Business & Economics

عام:

1993

الناشر:

Elsevier Ltd, Butterworth-Heinemann

اللغة:

english

الصفحات:

280

ISBN 10:

0750606614